At which stage in the residential selling process does a real estate professional prepare a comparative market analysis?

The preparation of a comparative market analysis, or CMA, typically takes place during the stage of obtaining the listing. This analysis is critical for real estate professionals to provide sellers with an informed valuation of their property based on recent sales of comparable homes in the area, current listings, and market trends. By doing so, it helps establish a competitive listing price that reflects the property’s true market value.

This information is essential not only to attract potential buyers but also to set realistic expectations for the seller regarding the property's potential sale price. Preparing the CMA is a fundamental part of creating a compelling listing that can lead to a successful sale, making it a crucial action undertaken during the process of obtaining the listing.